A controversy surrounding the film Emilia Pérez has drawn attention to Netflix’s handling of social media scrutiny related to its cast. The film, a key contender for this year’s Oscars, is facing challenges due to offensive tweets from star Karla Sofía Gascón.
Netflix’s chief content officer, Bela Bajaria, expressed disappointment over the situation, emphasizing the impact on the talented team behind the film. The backlash has overshadowed the film’s impressive record of 13 Oscar nominations, which highlights the achievements of director Jacques Audiard and the cast.
Concerns have arisen regarding Netflix and Gascón’s representatives for not addressing the problematic tweets sooner. Bajaria acknowledged that this incident might prompt a reevaluation of internal policies regarding social media vetting but noted the logistical challenges of monitoring the vast number of original films and series produced by the company.
Industry insiders have criticized Netflix for its handling of the situation, suggesting it neglected its duty of care toward Gascón, a relatively new figure in the industry. The repercussions of this controversy could lead to significant challenges for Netflix staff involved in the film’s promotional efforts.
Despite the turmoil, Bajaria reiterated Netflix’s commitment to the film, stating that the acquisition decision would remain unchanged. Gascón has publicly apologized for her past posts and has deactivated her social media accounts. Following the fallout, she will not attend the upcoming BAFTA awards, and reports indicate that Netflix has ceased covering her travel expenses for awards shows.
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