Square Enix has unveiled a new sub-brand, Dragon Quest Golf, dedicated to creating golf merchandise inspired by its long-standing JRPG franchise. This initiative reflects a shift in demographics, targeting fans who have aged alongside the series since its debut in 1986.
The first product showcased is a golf ball designed to resemble the franchise’s iconic blue Slime, which is often the first enemy players encounter in Dragon Quest games. More merchandise is expected to be revealed at the 59th Japan Golf Fair on March 7.
While details on additional products remain sparse, potential items could include golf bags modeled after characters like the Weartiger or tees shaped like Eggsoskeletons. The brand aims to resonate with older fans who may now be introducing their grandchildren to the franchise.
This venture highlights the enduring popularity of the Dragon Quest series in Japan, where golf also enjoys significant cultural relevance. As the franchise continues to evolve, the introduction of themed golf merchandise marks a unique intersection of gaming and sports.
For further details, visit the original article on Engadget.