Apple’s plans to enhance Siri with advanced AI features are reportedly delayed until 2027. This overhaul comes as the company struggles to keep pace with competitors like Google and Microsoft, who have integrated generative AI tools into their platforms.
According to a report from Bloomberg, Apple’s foundational and large language models, essential for Siri’s upgrade, are nearing their limits. Currently, Siri operates on a dual-architecture system, combining legacy capabilities with emerging generative AI technologies.
The integration of these systems is expected to coincide with the launch of iOS 19, anticipated for the spring of 2026. Despite this timeline, internal projects aimed at modernizing Siri are reportedly behind schedule, leading to projections that a fully conversational version of Siri may not be available until iOS 20 in 2027.
Currently, Siri relies on ChatGPT for generative AI tasks, but this approach has not positioned it competitively against other digital assistants like Google Assistant and Amazon’s Alexa. Apple’s AI initiatives have faced challenges, including a shortage of AI chips, talent poaching, and rapid advancements in the AI sector that can render projects outdated before their release.
In an effort to accelerate development, Apple has formed partnerships with Chinese AI companies, including Alibaba and Baidu. However, these collaborations primarily aim to enhance Apple Intelligence in China rather than improve Siri’s overall capabilities.
As the AI landscape evolves, Apple faces significant hurdles to catch up with rivals who have already established themselves in the market. The upcoming years will be critical for the company as it seeks to revitalize Siri and enhance its AI offerings.
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