Apple is revisiting the idea of incorporating advertisements into Apple Maps, a concept that was previously discussed in 2022 but not implemented. Recent insights from Mark Gurman’s Power On! newsletter indicate that the company is exploring potential monetization strategies.
Currently, Apple displays ads in its Apple News and Stocks apps. The proposed advertising system could allow businesses to pay for higher visibility in search results or for larger icons on the map. This move might also pave the way for Apple to offer ad-free services for a fee, possibly as part of its Apple One subscription.
If implemented, this advertising model would likely resemble Google’s approach, where sponsored businesses are tagged as advertisements. However, this could disrupt the user experience for those who have enjoyed an ad-free Apple Maps.
Concerns arise regarding ad blockers, as users may find it difficult to avoid these ads if they originate from the same source as regular content. No active engineering work is currently underway, suggesting that any introduction of ads in Apple Maps is still months, if not a year, away.
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