Mattel has unveiled a new line of limited-edition dolls inspired by Disney’s live-action remake of Snow White, set to hit theaters on March 21, 2025. These fully poseable dolls depict both the titular character and her villainous counterpart.
The Snow White doll features her signature blue and yellow gown, complete with puffy sleeves, a red hooded cape, a bow headband, and crimson shoes. In contrast, the Evil Queen doll showcases a sparkling purple gown, a collared black cape, and a crown inspired by stained glass.
Each doll comes with unique accessories: the Evil Queen is equipped with a scepter, her pet vulture, and a half-eaten apple, while Snow White has an uneaten apple and two birds perched on her shoulders.
Priced at $75 each, the dolls will be available at major retailers, including Amazon, Target, and Walmart. They come in collector’s edition packaging featuring illustrated background panels.
The release coincides with the New York Toy Fair, where additional images and products may emerge. Disney’s promotional efforts for Snow White have been notably subdued compared to previous remakes, raising questions about the film’s marketing strategy.
As anticipation builds for the film, collectors and Disney fans can look forward to adding these dolls to their collections.
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