The Pokemon Company has reiterated its commitment to maintaining focus on the franchise, emphasizing that a lack of discipline could lead to a decline in popularity. CEO Tsunekazu Ishihara highlighted the importance of continually releasing engaging products to ensure the franchise’s longevity.
Founded in 1998, The Pokemon Company has grown significantly, collaborating closely with Nintendo on various projects, including the upcoming game, Pokemon Legends Z-A. The two companies recently took legal action against the developers of Palworld, showcasing their dedication to protecting the brand.
During a recent event, several announcements were made, including the reveal of a new game titled Pokemon Champions. As Pokemon Day approaches on February 27, the company prepares to celebrate its rich history, marking the 30th anniversary of the franchise in 2026.
The company prides itself on its exclusive focus on the Pokemon brand, which allows for reinvestment of profits directly back into the franchise. This strategy sets it apart from larger corporations that juggle multiple brands and shareholder expectations.
For further details, visit GameSpot.