Reddit plans to launch paid subreddits this year, according to CEO Steve Huffman. The announcement came during a recent video AMA, where Huffman indicated that the feature is currently a work in progress.
Details on how these paid subreddits will function remain unclear. It’s speculated that only Reddit Premium subscribers may gain access to these exclusive communities. Currently, Reddit offers a premium subreddit, r/lounge, for its subscribers.
This move aligns with Reddit’s ongoing efforts to monetize user-generated content following its public offering in 2024. The company has already entered licensing agreements with major tech firms like OpenAI and Google, and it utilizes user posts for its Reddit Answers chatbot.
As Reddit explores this paywall approach, it aims to maximize the value derived from its extensive content library.
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