World of Warcraft (WoW) has maintained a consistent subscription price of $15 per month since its launch in 2004, remaining unchanged for over 20 years. This decision has been attributed to a desire to avoid alienating its dedicated player base.
Despite the game’s immense success, with over 150 million subscribers throughout its history, former Activision Blizzard CEO Bobby Kotick emphasized the importance of keeping the price stable. He suggested that raising the subscription cost, even by a dollar, could provoke negative reactions from players.
Instead of increasing subscription fees, Blizzard has focused on offering value-added services and new content to engage players. Kotick highlighted the significance of Blizzard veteran Chris Metzen in shaping the game’s direction. Metzen, who returned to Blizzard in 2022 as a creative advisor after retiring in 2016, has been instrumental in developing WoW’s latest expansion, The War Within, and is expected to contribute significantly to future expansions.
Under Kotick’s leadership from 1991 to 2023, Activision Blizzard navigated various challenges, including controversies leading up to its acquisition by Microsoft for $69 billion. The company aims to sustain its success by continuing to prioritize player satisfaction and innovative content.
For more details, visit the original article on GameSpot.